Uber’s 5MB Lite app for emerging market users pilots in India

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David Paul Morris | Bloomberg | Getty Images

An Uber signage is displayed outside the company’s headquarters building in San Francisco, California, on June 21, 2017.

Uber unveiled a smaller version of its ride-hailing app on Tuesday, in a bid to appeal to emerging market customers.

The revamped app, called Uber Lite, takes up just 5 megabytes of storage, and has a 300-millisecond response time, according to the company, speeding up the process of booking rides.

Uber Lite is currently only available in India but the start-up said it plans to roll the app out to more countries later this year.

It’s aimed at areas with slower internet speeds and users with limited mobile data plans. Uber said that the app would show users a selection of popular pickup locations if their network connection or GPS location tracker is slow. Users will also be able to tap popular destinations rather than manually type them out.



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